There has been much buzz about the news of the impending Facebook IPO, which is anticipated to be valued at $100 billion. It’s undeniable that Facebook has transformed the way we communicate in our personal lives, and Yammer’s fundamental belief is that social networks will have an equally dramatic impact inside the enterprise.
To elevate the discussion around the value of Enterprise Social Networks, beginning tomorrow, you will start seeing the following ads from Yammer — first in the Wall Street Journal’s Marketplace section and then in various online outlets. It’s the biggest campaign we’ve done thus far, and we wanted to do something that was big enough — yet laser focused on the message of business value — to illustrate the sheer magnitude of transformation that’s possible through enterprise social networking. We’re excited about this new campaign — watch for it in tomorrow and let us know what you think.