Adopting social media in the workplace as a fundamental communication tool can be an uphill battle. LexisNexis–a computer-assisted legal research services corporation–knew this, so they devised a rather clever way to drive early adoption of Enterprise Social: house unique and dynamic content only on Yammer. They began by posting anything from exclusive Q&As with executives to breaking company news. See how these social transformation tactics proved to be successful in the video below:
Read our case study and learn more about LexisNexis’ social transformation with Yammer.